Three seconds is the average amount of time you have to attract and captivate your audience. At a glance, you need to communicate your brand and a key message that will resonate with your target audience. Keep it simple – Once you draw your audience in, you can convey more information about your business.

At a tradeshow, there are many ways to drive booth traffic. Only a small portion of exhibitors conduct pre-show and post-show promotion. Don't underestimate the value of sending out personal invitations, event passes, direct mail or email campaigns that are integrated with your exhibition. The most effective and well-planned events incorporate strategic promotion before, during and afterwards.

Contact B Visual to discuss an upcoming event and learn how we can help you impact your customers with compelling visual communication.